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1) Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016).
3) 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016).
4) Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel (Animoto, 2016).
5) A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015)